Talk to us

One number,
read every Monday

Revenue growth for consumer brands through conversion work, lifecycle email and paid media, planned against one number and read every Monday.

Six disciplines, one read.

The same people read all six channels, so the plan is one document and the number is one number.

Analytics

Attribution stated plainly

Retention

Email and SMS automation

Social

Creative-led paid social

Search

Paid and organic search

Landing pagesLifecycleConversionSearchCreativeRetention
Landing pagesLifecycleConversionSearchCreativeRetention
See all services

Three things we run,
and the read behind them

Paid media, measured

Search and social run as one budget against one number, read weekly.

Explore

Conversion rate work

Research first, then fewer and better tests on the page and the checkout.

Explore

Analytics and attribution

One number a quarter, a written read every Monday, platform figures shown and never summed.

Explore

What the work looks like

See more

Turn tests into decisions

One test at a time per channel, with the tracking checked before it starts, so every result can be read and acted on the following Monday.

Variation A
Variation B
Purchase conversion rate
Revenue per send
Monthly sessions
Values are written into the Monday read for each client. None are shown here.

Every specialist, one partnership

Each discipline has its own specialist and all of them read the same Monday page, so nothing is lost between teams.

Senior specialists in every seat. Talk to us

Three things
we hold to

We read the retention loop before touching it

Every customer journey is a series of decisions, so we read the loop in writing first and change one part of it at a time.

We agree the question before the data

One number is agreed in week one, and every dashboard answers to the Monday page rather than the other way round.

We brief creative against the read

Creative is judged by what it moved on the Monday page, and the brief says which number it is meant to move.

Let's talk about
your numbers

Six disciplinesA written read every MondayOne number a quarterOne test at a time

Before we
start

What data do you need access to?

Analytics, the ad accounts and the email platform, read-only where possible until a change is agreed in writing.

How do we define success?

One number, agreed in week one and written into the first read. Everything else on the Monday page is context for that number, and the misses are listed before the wins.

Can we start with one channel?

Yes. Many engagements start with the read and one channel and add the others when the number justifies it.

Do you work inside our existing platforms?

Yes. Every account stays in your name and we work inside it; nothing is moved to ours.

Start a project

How an engagement runs

How the work
is set up

The terms are the same for every engagement, so there is nothing to negotiate on a call.