Analytics
Attribution stated plainly
Retention
Email and SMS automation
Social
Creative-led paid social
Search
Paid and organic search
Revenue growth for consumer brands through conversion work, lifecycle email and paid media, planned against one number and read every Monday.
The same people read all six channels, so the plan is one document and the number is one number.
One test at a time per channel, with the tracking checked before it starts, so every result can be read and acted on the following Monday.
Each discipline has its own specialist and all of them read the same Monday page, so nothing is lost between teams.
Senior specialists in every seat. Talk to usAnalytics, the ad accounts and the email platform, read-only where possible until a change is agreed in writing.
One number, agreed in week one and written into the first read. Everything else on the Monday page is context for that number, and the misses are listed before the wins.
Yes. Many engagements start with the read and one channel and add the others when the number justifies it.
Yes. Every account stays in your name and we work inside it; nothing is moved to ours.
The terms are the same for every engagement, so there is nothing to negotiate on a call.